Longs, SC

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Longs is a rapidly growing inland community in northern Horry County, stretched along Highways 9, 905, and 57 between Loris, Conway, Little River, and North Myrtle Beach. Historically a rural crossroads area with farms and scattered homes, it’s now one of the county’s main growth corridors, with a mix of new subdivisions, golf-course communities like Long Bay and Sun Colony, townhomes, and long-time manufactured or modular homes on larger tracts. The 29568 area has a relatively small but steadily growing population with a median age in the low-50s, reflecting a blend of full-time residents, retirees, and coastal workers who want more house and land for the money while staying within an easy drive of the beach. 

Recent market data shows an active but price- and value-conscious environment. Median listing prices in 29568 are in the mid-$300,000s and trending up 5–7% year-over-year, but different data sources show a mix of modest appreciation and slight softening depending on methodology. Homes typically sell somewhere around the low- to mid-$300,000s after roughly 2–4 months on market, with some reports showing 60-day “to pending” timelines and others closer to 80–120 days. A very large share of available inventory is new construction, with hundreds of new homes and more than 100 active new-home communities in and around Longs, which gives buyers a wide range of floor plans, price points, and incentives to choose from. 

• Expect especially strong interest in new and nearly new single-family homes and townhomes, particularly in planned communities like Heritage Park, Cypress Ridge, Eden Springs, Birchwood, and the Sun Colony area, from buyers who want modern layouts, energy efficiency, and easy access to North Myrtle Beach without paying resort-area premiums.  
• Inventory is high and days on market are longer than the “frenzy years” — multiple sources show elevated active listings, 2–4 month selling timelines, and a modest gap between list and sale prices. Buyers have options and room to negotiate, but well-located homes with the right price and presentation still stand out.  
• HOA/POA structures range from no-HOA rural properties and older neighborhoods to fully amenitized communities with pools, clubhouses, and golf. Rules and fees can vary widely, so reviewing covenants, rental policies, pet/parking rules, and any restrictions on RVs, boats, or outbuildings early in the process is critical. 
• Well-priced, move-in-ready homes in desirable communities — especially those offering good commuter access, reasonable HOA fees, and appealing finishes — continue to sell, even if they take longer to go under contract. Over-priced, dated, or less conveniently located properties, particularly in segments competing with abundant new construction, are more likely to sit, see price reductions, or require closing concessions in today’s more selective, value-conscious market.