Longs, SC

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Longs sits in northern Horry County along the Highway 9 corridor—an inland, “close-to-everything” option that’s still a quick drive to North Myrtle Beach, Little River, and the North Carolina line. It tends to appeal to buyers who want more space and a quieter pace than the main resort strip, while keeping easy access to shopping, golf, and coastal amenities.

Expect a mix of:

• Newer and established single-family neighborhoods (often with larger lots and “value-per-square-foot” appeal compared to closer-to-the-water locations)
• Townhomes and condos in smaller pockets (more price sensitivity and more competition among similar units)
• Manufactured/modular homes (typically a smaller segment, with pricing and timing that can move quickly month-to-month)

Across the recent trend lines, Longs reads as a more balanced, negotiation-friendly market than the frenzied conditions many buyers remember:

• Inventory is meaningfully present, especially compared to the tightest parts of the Grand Strand, giving buyers more choice.
• Time on market has generally been longer than the “instant offer” era, so strategy and presentation matter more.
• Sold prices commonly land close to list price, but not automatically at/above it, which is another sign buyers have room to negotiate—particularly when homes are competing against multiple similar listings.

• Use the extra selection to your advantage: compare neighborhoods, age of construction, lot utility, and commute patterns (Hwy 9 / 905 access can matter a lot).
• Be picky about condition and carrying costs: homes that are truly move-in-ready tend to stand out; “almost ready” can become expensive once you add repairs, updates, and insurance.
• If you’re looking at townhomes/condos or communities with amenities: review HOA documents early—rules on rentals, pets, parking, and exterior modifications can change what “works” for your lifestyle or investment plan.

• Price and presentation are doing the heavy lifting right now. In a market where buyers have options, “testing the market” can backfire and lead to longer days and reductions.
• Compete like a shopper is comparing you side-by-side: fresh paint, clean inspection posture, and clear disclosures help; consider pre-inspections or repair credits where appropriate.
• Expect negotiation to be normal: concessions, closing costs, and repair requests are more common when buyers aren’t forced to waive everything to win.

• Confirm rental rules before you fall in love with the floor plan. Policies can vary widely by neighborhood and HOA/POA.
• Run conservative numbers: longer marketing times and higher competition can impact both resale timelines and vacancy assumptions.

In markets like this, well-priced, well-presented homes—especially those that feel updated, have functional layouts, and don’t come with surprise fees—still draw strong interest. Properties that are dated, overpriced relative to nearby comps, or carry higher monthly costs are more likely to sit and require incentives.

Note: Market reports can reflect publicly available and licensed data and may not include every listing depending on MLS participation; this is not an appraisal and information isn’t guaranteed.