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Horry County (the heart of the Grand Strand) stretches from oceanfront and Intracoastal markets (Myrtle Beach / North Myrtle Beach) to fast-growing inland hubs like Carolina Forest, Conway, and Socastee—plus rural options west and north like Aynor, Loris, and Longs. That variety matters because the market isn’t moving at the same speed everywhere.
Housing-wise, it’s a three-lane road: single-family dominates most submarkets, condos/townhomes are concentrated in coastal and “near-coastal” corridors, and manufactured/modular remains a meaningful slice in more inland/rural areas.
Market guidance right now
Countywide, conditions are more balanced and negotiation-friendly than the “frantic” years. Inventory is up from earlier lows and marketing times are longer, which signals buyers are taking more time and comparing more options. Sellers can still do well—but pricing and presentation are doing more of the heavy lifting.
What stands out by property type (plain English)
Single-family homes: Supply rose and recently eased a bit from a higher point—still not “tight,” but not wide open. The best homes move; “just okay” homes often need price or terms adjustments.
Condos & townhomes: Supply has climbed more noticeably, giving buyers more leverage—especially outside premium view/location niches. Expect more reductions and concessions where carrying costs (HOA + insurance) are high or rules are restrictive.
Manufactured/modular: Supply has also increased meaningfully. This segment is price/payment-sensitive, so condition, financing compatibility, and park/land terms matter a lot.
Pricing and value guidance
Pricing appears generally steady with modest upward drift over longer timeframes, but month-to-month sensitivity is higher where inventory is heavier. Price-per-square-foot trends look flatter for single-family, while attached products show more softness vs prior peaks. In practice, buyers are scrutinizing HOA fees, insurance, special assessments, and total monthly cost—sometimes more than sticker price.
Bottom line
Horry County is no longer a one-speed market. Single-family still rewards “best-in-class” condition and pricing, while condos/townhomes and manufactured/modular generally offer more negotiating room—especially when total monthly cost is the decision driver.
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🏡 Horry County Real Estate Market Snapshot
Grand Strand | January 2026
Prepared by Joe Foster, REALTOR®
This is a big-picture look at Horry County’s residential market (single-family + condo/townhome) using the latest RPR Market Activity Report dated 2/5/2026.
Horry County is sitting in a balanced market that’s slightly tilting toward buyers. Inventory is up modestly, homes are taking longer to sell than last month, and buyers are negotiating more than they were during the peak frenzy years.
In plain terms:
➡️ Buyers have more breathing room than last year
➡️ Sellers can still win—but only with sharp pricing and solid presentation
➡️ “Close enough” listings are sitting longer
The countywide charts show active inventory consistently around ~5.6K–6.5K listings in 2025, while monthly sales typically ran ~900–1,300 (with December around ~1.18K sales). That’s consistent with the ~4.6 months of inventory reading.
If you’re selling:
You can’t just “name a number” anymore. With buyers paying around 97% of list, the best results are coming from homes that are priced correctly from day one and show well online/in person.
If you’re buying:
This is a healthier market for you than the past few years. More inventory + longer market times = more negotiating power, especially for homes that have been sitting.
If you’re watching values:
Estimated values are up year-over-year countywide, but short-term month-to-month changes are normal—micro-markets (zip code, neighborhood, school zone, HOA vs. no HOA) matter a lot more than the county average.
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If you tell me where in Horry County you care about most (Carolina Forest, Conway, Little River, Socastee, Surfside area, etc.), I can translate the county trend into a tighter, neighborhood-level plan.
Joe Foster, REALTOR®
📞 (843) 874-5389
📧 mail@joefosterjr.com
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