Horry County, SC

---

Horry County (the heart of the Grand Strand) stretches from oceanfront and Intracoastal markets (Myrtle Beach / North Myrtle Beach) to fast-growing inland hubs like Carolina Forest, Conway, and Socastee—plus rural options west and north like Aynor, Loris, and Longs. That variety matters because the market isn’t moving at the same speed everywhere. 

Housing-wise, it’s a three-lane road: single-family dominates most submarkets, condos/townhomes are concentrated in coastal and “near-coastal” corridors, and manufactured/modular remains a meaningful slice in more inland/rural areas. 

Market guidance right now

Countywide, conditions are more balanced and negotiation-friendly than the “frantic” years. Inventory is up from earlier lows and marketing times are longer, which signals buyers are taking more time and comparing more options. Sellers can still do well—but pricing and presentation are doing more of the heavy lifting. 

What stands out by property type (plain English)

Single-family homes: Supply rose and recently eased a bit from a higher point—still not “tight,” but not wide open. The best homes move; “just okay” homes often need price or terms adjustments. 

Condos & townhomes: Supply has climbed more noticeably, giving buyers more leverage—especially outside premium view/location niches. Expect more reductions and concessions where carrying costs (HOA + insurance) are high or rules are restrictive. 

Manufactured/modular: Supply has also increased meaningfully. This segment is price/payment-sensitive, so condition, financing compatibility, and park/land terms matter a lot.

Pricing and value guidance

Pricing appears generally steady with modest upward drift over longer timeframes, but month-to-month sensitivity is higher where inventory is heavier. Price-per-square-foot trends look flatter for single-family, while attached products show more softness vs prior peaks. In practice, buyers are scrutinizing HOA fees, insurance, special assessments, and total monthly cost—sometimes more than sticker price. 

Bottom line

Horry County is no longer a one-speed market. Single-family still rewards “best-in-class” condition and pricing, while condos/townhomes and manufactured/modular generally offer more negotiating room—especially when total monthly cost is the decision driver.